Advertising on search engines

Pay per click campaigns on search engines are the best way to advertise your own product or service on the web using certain keywords or keyphrases. You can also decide to perform a campaign to simply be on firsts positions on the SERPs (Search Engine Result Pages).

When a user search about a product related to the preferred keyword list, your ad will appear on "Sponsorized links" on the right or the top-left of the result page.

You can also decide to show your ad on content-related pages in the search engine's network and partner web sites. If so, your ad will be visible in pages that present a content related to your product or service and your own keyword list.

The main benefits to select this type of adertising rather than other media are:

1. You decide how much you're going to pay.
2. You can strictly personalize your ad to show it only to certain days, hours, geographical locations.
3. With some search engines you can also specify age and gender of the preferred users.
4. Only when a human user (not a robot or other fraudolent activities) clicks on your ad you'll be charged for that click.

The CPC (cost per click) is the maximum price you're willing to pay for show the ad. This cost determines also the position wich your ad be displayed.

To confirm the quality of our work we have the Microsoft adExcellence certification, wich prepare web marketers to set up and perform pay per click campaigns on search engines.

To set up your campaign we decide keywords on users's search terms and market trends to optimize results and lower costs.